SELLF BRAND
GUIDELINES & ASSETS
Hello, thanks for your interest in Sellf!
We’ve created some guidelines to help you use our brand and assets,
including our logo, colors, app icons and product images.
Sellf Logo & Brand Mark
The Sellf brand consists of the Sellf name and logo. It is our universal signature we use across all of our communications. We want it to be instantly recognisable, so we politely ask that you don’t edit the marks and use in a confusing way.
Please, read carefully the guidelines below.
Full Logotype usage
The primary Sellf logo utilizes the full colored logotype, which can ONLY be used on a white or black background.
Use the colored version as much as possible, but if you are using the Sellf logo on any other background color, use either the black or white monochrome logo.
Clear space
To preserve the integrity of the Sellf logo, always maintain a minimum clear space around it. Do not allow photos, typography, or other graphic elements to enter the minimum clear space area.
Incorrect use of the logo
To ensure accurate and consistent use, the Sellf logo should not be altered for any reason. Please do not:
Do not
rotate the logo or alter the mark positioning in relation to the Sellf name.
Do not
use on primary color background or over background colors that clash. If in doubt, use monochrome logo.
Do not
stretch the logo.
Do not
change the gradients on the mark.
Do not
change the font on the logotype.
Do not
fill in or change the color in the mark and logotype.
Do not
outline the mark or logotype.
Do not
centre lock-up.
Brand colors
Sellf’s brand primary color palette is made up of Sellf Green, Deep Blue, Purple and a range of grays. Secondary colors are the one used for Sellf entities (contacts, todos, events, notes). In order to add colors to Sellf communication you can use this brand colors palettes displayed below. As a general rule of thumb, Sellf green and purple are used sparingly with white and gray’s as the primary colors seen through out compositions.
Primary colors
Sellf Green
#1DDCB8
Purple
#6D84B0
Deep Blue
#2E3D54
#82929E
#E8F0F5
#C1CAD3
#F2F7FF
Secondary colors
Contacts
#F9655E
Todos
#FA9C66
Notes
#F4B102
Events
#0097BF
Application icons
Please use our app icon when mentioning our applications.
Round icon
Square icon
App icon usage
Determine the minimum clear space around the icon by measuring one half of the icon’s size on all sides.
A minimum size ensures that the impact and legibility of the icon is not compromised in application. Always maintain their set proportions and never show the icon smaller than 32x32pixels.
Product images
Below you can download images of our products and features to be used in press media.
In case you can’t find what you need, please write us.